On a recent flight aboard AirTran Airways, I was pleasantly surprised to find that instead of the airline’s usual bland mix of music and talk, complimentary XM Radio was available. The flight also offered in-flight wireless internet (for a reasonable fee).
Later during the flight, during the snacks I noticed on the bag of pretzels that they had printed a list of rather amusing directions to eating them –
1. Think about our wonderful low fares at airtran.com as you open packet.
2. …with each crunch, be reminded of our low fares.
3. As you swallow, remember again just how low the fares are…
On the flight back, the pilot of our airplane also made a few wisecracks on the passengers still not understanding how to buckle a seatbelt before ending by telling us he “approved” the message.
It strikes me as special in that I have not, in all my years of flights (actually quite a few given my age), ever had this level of service before.